Telmar News

Siddharth Bandkar - New Telmar Asia Managing Director
New Product - Telmar releases ReSearch Guru
Telmar Acquires Peaktime TV Planning and Yield Management Business
Launches of the China Marketing & Media Study 2002
Media Index accessed through Telmar software
Telmar’s advanced technique in Multimedia planning
Multibasing technique available in integrated Malaysia Media Index

Hong Kong, China - Launches of the China Marketing & Media Study 2002 (CMMS 2002) Autumn Release were held in Beijing, Shanghai and Guangzhou in mid October. Entering its fifth year as the definitive China “Currency” single source study, Dr. Zhang Zhongliang from Sinomonitor Inc., Mr. Paul Dickinson from BMRB and Mr. Stanley Federman from Telmar International shared their opinions on the changes in China Market within these five years and the impact on market after China’s acceptance into the WTO.

CMMS 2002 covers 30 cities and has information on demographics, media habits, purchasing habits, lifestyles and attitudes of 70,000 consumers across mainland China today. From 2002 onwards, CMMS will be released on a rolling six monthly basis compared with previous annual releases. The two releases for 2002 are in Spring and Autumn. The Spring data was released in June 2002 and the Autumn one was in October.

Hong Kong, China - Media Index can be accessed through Telmar software – Telmar Asia has successfully loaded the Hong Kong Media Index data. Cooperating with ACNielsen Hong Kong, Telmar Asia has started to provide Hong Kong Media Index since last year.

Telmar Asia also cooperates with other ACNielsen Southeast Asia branches to provide clients with Singapore, Malaysia and Thailand Media Index surveys.

Hong Kong, China - Telmar’s advanced technique in Multimedia planning – With Telmar’s advanced modeling technique, PAX data subscribers can start to run a combined Reach & Frequency analysis for TV and Print schedule by using its newly developed multimedia software, MediaPlanner.

Hong Kong, China - Multibasing technique is available in integrated Malaysia Media Index – This innovative technique allows clients to use the Malaysia Media Index which is integrated with ACNielsen’s TV Audience Measurement 2001 (TAM 2001) to analyze magazines and television against any demographic or product usage data. Clients can now analyze television against their “real target” rather than the broad sex/age demographics they were previously limited to.

 
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