Press Release
For Immediate Release
July 20, 2004
Contact: Susan Lanzetta
212-725-3000

Telmar Acquires Peaktime TV Planning and Yield Management Business.

Telmar, a long established, leading worldwide supplier in the Media industry, has agreed to join forces with the Peaktime Yield and Break business unit. The resulting company, Telmar Peaktime S.A.S., keeps the Peaktime brand and becomes part of the worldwide Telmar group of companies. Together, the Telmar and Peaktime Break and Yield businesses create the world’s largest, independent media planning software company.

With offices throughout the world, Telmar services the all media planning needs of the world’s leading advertisers, agencies and media in 25 countries. The merging of Peaktime’s leading broadcaster and agency client base throughout a dozen European countries, results in a total of 30 countries served by the combined company. It also adds Paris to the offices and support centers of the global Telmar organization.

Some of the many advantages of the combined organizations to Telmar Peaktime users worldwide include:

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 Greater resources available to all clients.
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 All Media Systems and Data Integration-TV, Radio, Newspaper, Magazines, Internet, Outdoor and Media Mix plans can be created and optimized simultaneously using strategic targeting or demographics.
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 Anytime, Anywhere Software Access- All Telmar Peaktime software available via the web via eTelmar2. This new service will begin this fall.
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 Expanded Scope and Efficiency of Software Agreements- Local, Regional and Global media planning needs can now be accommodated with a single set of software and a single agreement.
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 Return On Investment Media and Marketing Mix Analytics.

"We have worked hard to make all current users of Peaktime TV Planning and Yield Management systems comfortable and pleased with this new association,” said Richard Dodson, President of the new Telmar Peaktime company and Managing Director of Telmar Europe.

"Global expansion and competitive consolidation are facts of life in today’s advertiser, agency and media environment. To better serve these growing, global requirements, the Peaktime acquisition will ensure Telmar Peaktime clients of an expanded scope of support and developmental resources to meet their growing needs,” said Telmar Group’s Chairman and CEO, Stanley P. Federman.

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About Telmar Peaktime

Telmar was established in 1968. Now, with the Peaktime Break and Yield Management acquisition, it becomes the world’s leading supplier of computer based advertising media information services. Telmar Peaktime clients include advertising agencies, publishers, broadcasters and advertisers. Our 4,000 users in 30 countries rely on Telmar to:

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 Provide software for survey analysis, data integration, media planning, optimization and marketing media ROI analytics.
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 Collect, store and manage media research and other survey databases.
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 Provide training and educational services.
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 Offer web-based news services to ensure up-to-date knowledge and understanding of the latest developments in media planning, research, buying and selling.
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 Provide consultancy services.
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 Develop web-based trading systems linking sellers and buyers.
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 Customize Telmar software exclusively for client’s special needs.
•
 Provide computer hosting for data and software.

Telmar maintains regional offices in Amsterdam, Brussels, Cape Town, Chicago, Hong Kong, Johannesburg, London, Los Angeles, New York, Paris, Shanghai, Toronto and Warsaw. Market Representatives serve our clients in Israel, Finland, Sweden, and Iceland.

From these locations, Telmar services its clients and manages over 6,000 databases. The majority of the world's leading agencies advertisers and media choose Telmar's information services for day-to-day media and marketing decision-making.

7/20/2004

 
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