ADPLUS

AdPlus is a quick and easy way to combine mixed media schedules. All the user needs to do is enter a separate schedule result for each relevant industry source (e.g. BARB for television, RAJAR for radio, NRS for press) and AdPlus will produce the combined result. The program can be used as a simple calculator, or in a more complex way to look at the effect of adding or deleting different media types.

• A fast way to calculate the overall coverage, frequency and cost of a mixed media schedule.
  
• Ability to input data for a wide range of media categories including press, radio, TV, outdoor and cinema.
  
• Choice of either entering schedule results manually, or importing data from Telmar’s press or radio planning packages.
  
• Takes into account the duplication between media.
  
• Powerful ‘What If’ function allows the user to see the effect of taking money out of one medium and putting it into another.