Analyse the Media Landscape
The user defines and enters all the parameters required
to construct the media plan or analyse the offer. These
include dates, target groups, audience data and rates.
The user can then carry out audience or reach and frequency
analysis by comparing different scenarios by channel,
programmes, targets, breaks, day parts, audience level
and reach.
Media
sales houses can take advantage of the ability to base
analysis on planning availability to further increase
accuracy and efficiency.
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