CROSSTAB

A crosstab is an analysis examining one set of variables against any other set of variables. It is often used to identify target markets for advertising campaigns or to investigate a publication’s profile.

Telmar’s latest Crosstab program is intuitive, fast, and innovative. Designed by our clients for our clients, it is an extremely flexible system for analysing respondent data.

Feel
•	Fast and user friendly
•	Uncluttered screens
•	Novice or advanced mode
•	Use of standard Windows commands such as Cut, Copy and Paste
Selecting audiences
•	Simple electronic codebook (coding from one screen only)
•	Simple coding of ‘Cars’ and ‘Holidays’
•	Brand/word search across entire database
•	Quick and easy brand and reading repertoires
•	Ability to save own codes for future selection
•	Mean/median averages
Reports
•	Customised reports (including ranked or tabulated formats)
•	Instant graphs, exportable to PowerPoint
•	Direct link to Correspondence and Cluster programs

 

From the above table we can identify that from the 25,132 respondents interviewed; 9,566 representing a sub-population of 17.7 million are light consumers of chocolate bars and 13% of medium consumers are aged 15-24.

The Coding Screen

Selecting your target audience has never been simpler with our electronic codebook.

The Input Screen

Use this screen to check or modify your input, and to define the format of your reports

The Output Screen (Tabular Report)

Reports can be printed directly, or exported into Lotus or Excel for further analysis

The Output Screen (Ranked Report)

Allows you to obtain an instant profile of your target audience