FlowMaster
Professionals in advertising, marketing and public
relations throughout the world have found FlowMaster an invaluable
tool for the development, printing and storage of media flowcharts.
FlowMaster is designed to meet each user's needs.
You have the option of customizing every step of the media flowchart.
Allcosts and rating point totals are automatically updated as
changes are made to the media flowchart. You can define the flight
periods, and complete cost and rating point totals are automatically
maintained for them.
Special Features Include:
Unique barchart view of media activity shows graphically
the highest rating point values
| Complete control over the layout of the flowchart |
Text and lables may be entered in any font and
style at any location on the flowchart |
| Store up to 1,024 media/communications elements |
Graphics, such as company logos, drawings or charts can
be pasted into the flowchart |
| Flowcharts covering up to 24 months & up to 26 flights |
Ability to print a client signature line on the chart |
| Automatically computes total costs, ratings and charts can
be printed on a single page or "blown up" to print
on several pages. |
Ability to shift media actvity any number of weeks |
| Ability to specify multiple colors and patterns for each
medium |
Use the standard broadcast calendar, or a calendar of your
own design |
| Import schedules from other analysis systems |
Display graphs of the actual GRP's and cost compared to
your goals |
