FlowMaster

Professionals in advertising, marketing and public relations throughout the world have found FlowMaster an invaluable tool for the development, printing and storage of media flowcharts.

FlowMaster is designed to meet each user's needs. You have the option of customizing every step of the media flowchart. Allcosts and rating point totals are automatically updated as changes are made to the media flowchart. You can define the flight periods, and complete cost and rating point totals are automatically maintained for them.

Special Features Include:

Unique barchart view of media activity shows graphically the highest rating point values

Complete control over the layout of the flowchart Text and lables may be entered in any font and style at any location on the flowchart
Store up to 1,024 media/communications elements Graphics, such as company logos, drawings or charts can be pasted into the flowchart
Flowcharts covering up to 24 months & up to 26 flights Ability to print a client signature line on the chart
Automatically computes total costs, ratings and charts can be printed on a single page or "blown up" to print on several pages. Ability to shift media actvity any number of weeks
Ability to specify multiple colors and patterns for each medium Use the standard broadcast calendar, or a calendar of your own design
Import schedules from other analysis systems Display graphs of the actual GRP's and cost compared to your goals