MEDIA MIX
Telmar’s Media Mix is a quick and easy way to combine mixed
media schedules. All the user needs to do is enter a separate schedule
result for each relevant industry source (e.g. BARB for television,
RAJAR for radio, NRS or press) and Media Mix will produce the combined
result. The program can be used as a simple calculator, or in a
more complex way to look at the effect of adding or deleting different
media types.
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A fast way to calculate the overall coverage,
frequency and cost of a mixed media.
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Ability to input data for a wide
range of media categories including press, radio, TV, outdoor
and cinema.
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Choice of either entering schedule results manually, or importing
data from Telmar’s press or radio planning packages.
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Takes into account the duplication
between media.
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Powerful ‘What If’
function allows the user to see the effect of taking money out
of one medium and putting it into another. |
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