P MAPS

Telmar's innovative P Maps program allows you to plot full-colour graphs directly from Crosstab. All the user has to do is input two columns in Crosstab (e.g. class ABC1; age 15-34), together with a selection of rows (e.g. brands). In a matter of seconds, P Maps will plot the data as a full colour graph, with the two Crosstab columns representing the X and Y axes. Or you can also insert your own data straight into a P Map.

• Full-colour graphs are produced instantly
• Brand sizes can be represented as different sized circles
• Ability to change the scale of your axis
• Automatic resize for best fit
• Zooming and panning facility
• Logo's and Picture can be imported
• You can save your own templates
• The map can easily be exported into Powerpoint or a similar graphics package

An example of a P Map representing the Take Away Food market is shown below:

 
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