PRINTPLAN

Printplan is Telmar’s innovative press planning package. With just one easy-to-use program, it is possible to carry out a range of press analyses including cost, coverage or composition rankings, schedule evaluations, optimisations and frequency distributions. The main features of the program are as follows:

Simple to use
Ability to run schedules, coverage ranks and optimisations within the same program
Frequency distribution reports
User can analyse several target audiences simultaneously
Impact factors or media weights can be assigned to take account of page size and colour.
Instantaneous reach and frequency calculations, carried out as the user inputs
Ability to create and save cost files
Built in graph facility provides coverage or CPT graphs