TVPLANNER
Telmar’s TVPlanner system is innovative, user-friendly and
flexible. Designed to meet the needs of our clients, it has been
continuously developed to reflect the growing sophistication of
the media industry.
Feel
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Wizard takes the novice through
the stages of running a manual or optimised campaign
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More experienced user can choose
‘Do It Yourself’
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Simple coding of target markets
(no previous coding experience necessary) |
Campaign Set Up
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Simple steps to follow |
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Single, alternating or multi-week campaigns |
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Option of setting multiple spot lengths |
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Individual or global cost |
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Ability to create own station groups for reports |
Reports
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Campaign reports give optional regional summary
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Station composition graphs and reports
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Station duplication graphs and reports
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All station profiles by reach and hours (ranked if required)
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Ability to access conversion tables for any station against
demographic group (vs all adults) for one, four and thirteen
week reach and by |
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